CHURCH OF BUSINESS

Great industries and businesses often have had humble beginnings. The Wright brothers designed the first airplane in their bicycle shop. The early days of Apple computer date to the garage of Steve Jobs and Steve Wozniak. Google was started as a research project by a couple of Stanford students, Larry Page and Sergey Brin. The way to job in today’s economy for many will be starting a new business. Small Business Failure Due to Lack of Planning Most new businesses fail within the first few years. While the reasons vary with each individual business the principal reason is the lack of planning. A great idea may fill an important need, but unless... read more >>

Behind every marketing tool is a marketing plan. Direct marketing works. Well-designed direct marketing plans work even better. There are several keys to successful direct marketing plans. Like any other component in a marketing plan, direct marketing works best when supported by other weapons in the marketing arsenal. For the very best results, all marketing components should compliment and support each other. This is a true formula for marketing success. Focusing on the direct mailing campaign as one element of an overall and coordinated marketing plan is the only way to go. Put energy into your direct marketing campaign and be consistent with... read more >>